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After Studying Marketing: List of Careers in Marketing Given that reality, we’re all unofficially marketers. In 2010, when I graduated, most of the roles that companies were hiring for, were online marketing … It’s one of the fastest growing industries. If you love to learn, you’ll enjoy marketing. 1. On a broader scale, marketing skills transcend the business world and are used in many careers. However, it’s not just all about tools. s1.async=true; If you love collaborating with others, a marketing career could be just what you’re after. Though most marketing jobs are specialized, marketing typically draws on your ability to match perception of the market with achievable plans of action. With one in every nine human beings on the planet on Facebook and 2.9 million hours spent on YouTube each month, social media has mushroomed to completely transform the way in which consumers are engaged and target demographics reached. A career in marketing can mean many things.Some who work in the field of marketing are focused on advertising and for others it is more closely related to sales jobs. Once you’re a few years into your marketing career, you can do the same. })(); Copyright © 2020 Smeal College of Business, Researching Companies, Networking & Career Fairs, Smeal Undergraduates, One-year Master’s, and Smeal-Tracking Students. Marketing jobs offer a few significant advantages relative to other careers, though a few drawbacks are common as well. Marketing managers establish, maintain, and evaluate marketing strategies. That’s why the marketing profession will bring many positive things to your life. Many of the consultants at my email marketing agency do this, because they have specific skills and have created high demand for their time. Marketing is truly an exciting and interesting field to be in. Employers will want to know how you got started with a career in marketing, and why it interests you. Marketing skills cross borders and if you’re good, you can work from anywhere in the world. Here are the top reasons why you should choose a career in Digital Marketing: Diverse Job Opportunities Digital Marketing offers lucrative high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager or Content Marketing Manager. They’ll tell you. Read also: Why Choose Marketing as a Career? It certainly makes for a more eclectic approach than the old days of billboards, radio and TV ads! As an indication that these skills are needed but not readily found in job candidates, digital marketing jobs take 16 percent longer to fill. Additionally, marketing is one of the most vital functions of a business. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. You’ll need to be willing to learn new things, every day. When you start out in client services, you might be a marketing assistant helping out with different entry level tasks. 12,005 views; Marketing delivers exceptional results for business – and also for those who work in it. Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of AI. For example: I graduated University in 2010 and didn’t take any classes in online marketing and didn’t learn about any of the online marketing specialities – inbound marketing, social media, e-mail marketing, etc. With a whopping 88 per cent of Australian household Internet users conducting some form of e-commerce in 2011, digital marketing is, without a doubt, the new marketing frontier. Marketing careers are in abundance with online and global career opportunities on the rise. Marketers get to use some really interesting tools and technologies and the options are vast. This means organisations not only have new markets but a new set of avenues through which messages can be delivered to consumers – which means that on top of being creative, you will have to get your head around how to exploit all the available media and technologies. Few jobs hinge on creativity and innovation the way marketing does. One thing is for sure, the next day will be completely different! But it’s not just social media. Marketing is a fast-paced and exciting industry. Review Your Skills and Experience: List your marketing skills, experience, and achievements.Keep this list handy to help you match your qualifications to jobs. Why did you choose a career in marketing? And I’m not just talking about the nightlife. There’s a huge global demand for marketers. The skills gap in the marketing industry is massive. If job security is on your mind, marketing could be a good option, because there just aren’t enough marketers to go around. It's the best profession I could have chosen. Business-to-business, better known as B2B marketing, is fairly straightforward: one business creates, markets, and sells a product that will benefit other businesses. This role requires an additional character trait of leadership, as marketing managers have to orchestrate the execution of the marketing strategy and establish processes, while nurturing entry-level employee growth. I have worked in the marketing world for 15 years and I still learn something new every single day, which is why I love what I do. The marketing function involves growing the value of brands within the P&G product range. Here are six reasons why marketing could be your dream career. So, if you like your tech and you’ll love marketing. (function(){ The next rung up might be to become a marketing coordinator, and if yours is a company that sells a product, you’ve also got product designers and managers. var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; Most marketing managers will also receive on-the-job training to introduce them to different vendors and software tools for campaign promotion and evaluation. var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); There are two main areas for marketers: the client side and the agency side. There are good opportunities for progression For this, you need to really know people and understand what makes them tick. Find out why marketing could be your dream career! So not only could you be involved with new and exciting marketing techniques, you could also use what you learn to move up within the industry. 3. Every year, there are new technologies, new social trends and new markets to design marketing and advertising strategies around. Marketing has such a wide range of positions, there’s likely to be one that will suit you!From management to consul… Philip Storey runs his own email and lifecycle marketing agency (enchantagency.com), coaches highly successful individuals in business and works closely with top brands. Using New Technology In an August 2012 article, career counselor Everette Fortner wrote that marketing has become much more technology driven in the early 21st century. This ensures that consumers look beyond the price and function of a product or service when they are weighing consumption options. Marketing is a growing industry. s1.charset='UTF-8'; You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon. Why I choose marketing as a career Research Paper I decided to choose marketing as my career after weighing some personal interests, capabilities, personality, motivation, creativity and … People, and marketers especially, are drawn to other people who are ambitious and goal oriented. And it is easy to see why. Above that you’ve generally got the department head honchos: marketing managers and directors. And then there’s social media. It also means that you could go freelance and be a digital nomad, working from wherever you’re happiest. © Career FAQs 2020 | Privacy Policy | Terms of Use. Marketing requires constant communication with people and, as a marketer, you need to find ways to engage your audience. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you. Marketing Trainees will learn about advertising, PR, consumer bonding, direct marketing, and project management within their first two years. Your skills will be transferable into other geographies, which means you could relocate with ease. Product marketers are typically assigned to one product or product line and act as chief advocate and strategist for that product. Marketing careers attract creative and driven individuals. Why choose a career in marketing? Benefit from More Career Choice. It also utilizes various data to make smart and insightful business decisions. 5 Reasons Why Marketing Could Be Your Dream Career. He encourages graduates to pursue an exciting and successful career in marketing. These are exciting times, with almost limitless possibilities. 5 Reasons to Study Marketing for Any Career Path “If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.” Wharton began teaching and researching marketing … Whether it’s a financial institution, fashion retailer, government department, e-business or charity organisation – each needs good marketing to succeed, and each requires a different kind of sell. Your network of colleagues, suppliers, partners and technology companies means you’ll always be growing your network and meeting new people. You could be optimising a website in the ... 2. Digital marketing is a career that has plenty of room for techs, creatives, and business people. Marketing is a field in the business world, and because of that, many careers are open to somebody with a marketing degree and experience in the field. And when it all clicks – when a campaign gets a massive response and transforms a business’s fortunes – just ask any account or product manager how that feels. Marketing is used by virtually every organisation, both commercial and public, and the quality of that marketing often determines a business’s success or failure. If you’ve got the talent and drive, there are plenty of opportunities for both frontline and behind-the-scenes roles. By applying your marketing nous in whatever field or industry interests you, you can be a key player in driving the success of any business. 2. There are also media buyers and account management roles for those with strong management, negotiation and financial skills. You can apply your creativity in all sorts of ways – from developing big-picture marketing strategies to the details of what text and images to use. Marketing is an expansive area of expertise that encompasses many different focus areas, skills and job descriptions. If you like variety in your work, then marketing is a great career option. Working in Marketing Marketing is one of the most popular career destinations for newly qualified graduates. eCommerce Marketing Job Titles . This is something which makes the difference in the business world, possibility to adapt and perform with innovation. If you possess these qualities, then you may be a good candidate for a career in marketing. If you like variety in your work, then marketing is a great career option. Frankly, marketing is a lot about people and trust (as probably with most professions). A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. s1.setAttribute('crossorigin','*'); It gives one the authorization to inspire, be innovative, confident, convincingly manipulative,cautious yet adventurous, flexible yet strategic.. This also means that there are a wealth of opportunities within the field that are constantly arising for people from diverse skill backgrounds, from technology to art. © Career FAQs 2020 | Privacy Policy | Terms of Use, 6 Reasons Why Marketing Could Be Your Dream Career, How to become a registered nurse in Australia: careers in nursing, graduate certificate in digital marketing, social science degree career opportunities. If you share your goals (getting a new job and start a career in marketing), I guarantee you that some, if not most of them, would like to know more. Working in a marketing position involves showcasing a company in a positive light, often by showing customers or clients why they should trust a company and purchase its goods or services. It explores customer perceptions and journeys as primary sources of profit. Marketing offers various career opportunities, so it's easy to choose one that reflects your interest, values, and personal style. Experience While education is certainly an important factor in a marketing manager's qualifications, experience often outweighs a degree during the hiring process. It’s an exciting and transformative time in the marketing world, and you could be right in the thick of it. Marketing boosts innovation; it helps us to think besides the line and to create new approaches for different problems. So be ready to answer, “why did you choose this career?” in a first- or second-round marketing interview. Jobs requiring digital marketing skills pay almost $7,000 more than other marketing roles. Marketing messages need to be constantly refreshed, renewed and transformed in order to cut through the noise of competing messages. If you think this may be a career opportunity for you, speak to a career counselor about your many options. It’s awesome. The applicants are selected according to the applicatio… But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. Marketing is a constantly evolving industry. Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills are. Agency work means working for a business (agency) that provides advertising and marketing services to other businesses, and doing their marketing for them. Many industry reports from all over the world show that there just aren’t enough marketers to help, which probably goes someway to explaining why so many marketing campaigns are not so good. Career FAQs markets a range of courses from leading Australian tertiary education providers, and receives a commission from them for each prospective student. You have to continually work at new ways to approach a problem and think outside the square, and there’s no place for complacency. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. No two days are ever the same. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. Because the industry is growing so fast, it means we all need to continue learning. s1.src='https://embed.tawk.to/591cad328028bb732704651d/default'; Technology has evolved so quickly, meaning that marketing has had to adapt and evolve rapidly. Why choose a career in digital marketing? 1. As a professional discipline, marketing is a vital function of any business’ operation. If you love collaborating with others, a marketing career could be just what you’re after. Mobile computing and apps, online advertising, search engine optimisation, RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing, branding – all these form part of the marketing landscape in 2012. On the agency side, there are multiple opportunities in project management, public relations and market research, with a range of levels of progression. Marketers are the people who make us Just do it, entice us to get the London look and Turn it to 30°. Well, why not? In this article, I’ll share 5 reasons why marketing could be your dream career, based on my 15 years in marketing while running Enchant, an email marketing agency. With technology constantly advancing, so are the opportunities to market more effectively. To be a truly effective marketer, you need to be able to put yourself in someone else’s shoes and understand how they think and feel. It is perfect for people who are efficient, decisive and strategic. Make a Career Plan: Although your career path will likely have many twists and turns, creating a career plan can help you navigate the road ahead. Product marketing is all about setting the tone for how, where, when, and why a company’s products and services are promoted. s0.parentNode.insertBefore(s1,s0); It's the marketing professional's job to create, manage, and enhance brands. At its core, marketing is about getting your message through to people and convincing them to buy your product or service. As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience. For anyone considering marketing as a career choice, there is a simple, clear, one-word motivator: success. 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