social factors affecting consumer behaviour ppt

The Various Cultural and Social Factors that affect the decision making process for a consumer are:. Occupation Income Education Wealth Most basic cause of a person's wants and behavior. (Durmaz and Aspirational Group. The consumer behavior assignment plays an essential role in understanding the consumer's needs and the factors that affect their behavior. The impact of reference groups varies across products and brands. CONSUMER BEHAVIOUR 2. Factors Affecting Consumer Behavior: Culture : Factors Affecting Consumer Behavior: Culture Social Class People within a social class tend to exhibit similar buying behavior. Dissociate Group. 5 Factors Affecting Consumer Behavior: Subculture (pp. Culture; Sub-culture; Social Class; Reference Group Opinion Leaders Family (1) Culture refers to the way of living of a group of people.It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by humans as members of a group. Social Factors are made up of : Reference groups Family Roles/ Status Reference Groups: – A person’s reference group consist of all the groups that have a direct/ indirect influence on the person’s attitude/ behaviour. The important social factors are: reference groups, family, role and status. Consumer behaviour 1. 1, Personal income: One's income is the reward for one's economic efforts. Reference groups have potential in forming a person attitude or behavior. Reference Groups. ... One out of eight couple married through O social media site, People are so addict of this that they use to O tweet while in the washroom. Social factors• Members of a society have an influence on consumer’s buying decisions.• We need to address the influence of reference group, family, roles and status of a person in a society on consumer buying decision.a) Reference group - Groups in society with which a person interacts.- It basically depends on the psychology of the consumer. Factors Affecting Consumer Behavior By Asifo Shah. ... Social factors also impact the buying behavior of consumers. Consumer Behaviour Consumer Behavior is the study of when, why, how and where people do or do not buy a product. Factors affecting Consumer Behavior 2. 173-176) • Group of people with shared value systems based on common life experiences and situations • Represent important market segments e.g., Hispanic, African-American, Asian-American; Culture (pp. Cultural Factors, Sosial Factors, Personal Factors, Physicological Factors Characteristics Affecting Consumer Behavior 3. – Reference groups are either Membership Group. 172-173) • The most basic cause of a person's wants and behavior. Factors affecting consumer behavior 1. DETERMINANTS OF CONSUMER BEHAVIOUR OR FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR: 10. Characteristics Affecting Consumer Behavior Cultural Factors • Buyer’s culture • Buyer’s subculture • Buyer’s social class 4. 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